The other name of the Reputation Management is directory management. It is a process to track the actions of an entity and the options of the other entities. It is a process which describes those works. It generates the report on the actions and the opinions. It reacts with the report and it creates a loop which is a feedback. People are engaged with the all entities but it is not happened always. There are other entities too such as animals, locations, businesses or materials. There are ranges of tracking and reporting which starts from orally to the statistical analysis.

These are based on the thousands of the data points.Reputation Management is now used widely with the advent of the computer and its usage which is widespread in modern era. In the popular newspaper there is front page story about this fact and this reveals that this is evident. The newspaper is making highlights on the reputation management companies which are online. It uses a system where various types of predefined criteria are there to process the complex data to make the report for the reputation.

There is a drawback of this system and it is engaged to facilitate as well as automate a process which is used to determine the trustworthiness. The process is a central one and it works with all kinds of human interaction. It includes stock markets, international diplomacy, interpersonal relationships and the communication. It works through the sports, public relations and the marketing. There are some software regarding enterprise reputation management and they are available in the international market. These are the software services and they are specially designed to make a connection between the organizations and the stakeholders.

The software is useful to track the orchestration of the engagement of the stakeholders. It can analyze, manage and measure the results. There is a classic example of the reputation management and it is small town. There is a small population and there is interactions between the members are frequent. Most of the interactions are the kinds of the face to face those are identified positively. It is not important that who said and even did what. Reputation Management works through the lifetime of one and it also passed through the offspring of one person.