The Internet sometimes called simply “the Net,” is a worldwide system of computer networks – a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers)

The internet plays a great role in removing the borders on nations, and assisting in the process of globalization. 

The main importance of the internet is that it has made information available in a quick and easy manner, publicly accessible and within easy reach. It has revolutionized communications and social networking, creating a zone which was so international that new law had to be designed to govern it. 

Professionals Suffer!!

As every coin have two sides, the usage of internet also its own pros and cons. Life of people are becoming more and more public. Internet is a blessing in disguise for all the mischief makers, hackers, crackers. The major threat is to the professional and the biggest companies.

In the world of competition, where major business comes through the online presence. This has become a tool for mischief makers and crackers to hamper the competitive company.

In a globally competent world, every professional or business company has their own website. There is a requirement for them to manage the reputation online. It doesn’t matter if negative attacks or the irrational method of an unsatisfied customer are true or not.

 If that negative information about you company surfaces or makes it way to the top of a Google search, it can drive away thousands (or millions) of dollars in potential business and future profits.

Online Reputation management seeks to even the score by implementing strategies and tactics that keep your company name clean and positive to anyone who searches for your company online. These services can push negative reviews and false “scam alerts” off the first page of a search results page for your company name, helping you save face and put your best foot forward with new potential customers.

Doctors and Real estate industry also needs Online reputation Management!!

Doctor’s Profession

Although many businesses seek out reviews as a way to boost their online reputation doctors, unlike hotels, restaurants or shops, are often presented with ethical and privacy issues when a negative review is posted about their service. So they must tread lightly when a patient chooses to trash them over the Internet.

Real Estate Industry

Realtors have rapidly employed the Internet as a resource for their businesses – launching blogs, Twitter feeds, Face book pages, virtual tours, listings connected to social media tools, and reaching out to current and potential clients via email and other Web-based outlets. And because many of them have an active presence online, being in the real estate industry requires carefully managing one’s online reputation.

Online reputation Management (ORM) is offered by various Search engine Optimization firms in India and outside. It is always advised to include Online reputation management along with SEO packages.