Consumers’ old way of verifying a company’s quality and capabilities solely depends on how the company presents itself. It was much easier then compared to the modern time ways. Consumers today hardly believe on what the company has to say to promote itself. They now rely on what other consumers say about that certain company. They would now rather trust and take what their co-consumers have to comment. Their reason is that these critics produce comments based on their own experience with the services or products of a certain company. Unfortunately, “co-consumers” may sometimes just be disguised competitors or people whose comments are not truly from first-hand experiences. Unsurprisingly, negative criticisms spread faster than good ones. BrandRevitalize, a trusted Online Reputation Management firm, shares information about how to eradicate your company’s negative image from the web.

Unpleasant contents about your company develop its negative publicity. There are three common causes of negative publicity. First is the negative feedback by unsatisfied customers or clients. Some feedbacks may be unbiased, and some may not. But whatever way they came up with these pessimistic feedbacks, there is only one result and that is the retraction of potential customers or clients. Second cause is the negative press reviews. Like customer feedbacks, negative press reviews may both be biased and unbiased. Most reviews are based on hands-on experience but sometimes, reviews may also be just a compilation of customer feedbacks. Lastly, and the most destructive, are the false complaints by competitors.

These sources of negative contents throughout the web can greatly damage your company’s image. That is why reinforcing the desired image of a company becomes quite difficult to do. Fortunately, internet marketing experts have formulated a method. This method consists of a series of processes to regain or put up a good reputation for a company. We can appropriately refer to this business-saving method as Online Reputation Management.

Online Reputation Management works well if the processes are done in a continuous cycle. This allows further improvement of one’s company.

The processes involved are as follows:

– Identification of problems and issues: In order to fix something, you first have to identify what the real problem is. In Online Reputation Management, identification of problem involves exploring the web in search for negative contents about a company.

– Formulating a strategy: This process includes planning in harmony with the goals and expectations of the company in search for good reputation. Competitors must be analyzed and customer’s needs are also targeted. Specific actions and tasks which are assumed to proved good results should be included in the plan.

– Implementation of strategy: In this process, actual execution of tasks and actions are done. Specific actions include primary keywords assessment, META tags and code optimization of the website, and publishing of positive contents about the company.

– Process evaluation and plans for improvement: After the execution of the tasks, proper evaluation should be done. The purpose is to review results produced by the corresponding strategy. Once results are ready, analyzing them is necessary for further improvement which brings the process back to the start.

Online Reputation Management is a complex method of regaining your company’s image. It is best to let experts like BrandRevitalize handle your ORM.

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