The most influential factor contributing to good customer traffic is the company’s publicity. Once the exposure of a certain company’s name expands, its image would most likely be imprinted on consumers’ minds. But the big question is: what is that image the exposure has stimulated? It is easy to manipulate a company’s publicity but the difficult part is sorting out negative points from positive ones. That being the problem of most companies, an alleviating solution has emerged in the form of Online Reputation Management. BrandRevitalize, an expert of the said solution, shares their expertise with us.

As everyone knows, the internet is becoming the most prevalent form of information source. Before, only corporate and higher groups use and manipulate contents of the World Wide Web. But now that innovation is rapidly developing, both professionals and consumers have found their way to enter the network of information. Unfiltered contents like product and service reviews, complaints, and criticisms can be easily found by consumers because of web logs (blogs), forums, and social networking sites. The sad thing is that negative contents sometimes overshadow the commercial types of content. This can extremely reverse the outcomes you hope for your company. This is where Online Reputation Management comes in.

Online Reputation Management consists of different processes which sole purpose is to promote a company in a highly positive way. The first process it involves is monitoring. The image brought about by negative criticisms and poor consumer review is monitored by an ORM expert such as BrandRevitalize. The second process is addressing and last is mitigating.

There are specific procedures done to ensure effective Online Reputation Management. This includes enhancement of good public relations activity in the form of new content creation. Blogs and forums are great way of putting up healthy content because the traffic in these pages are tremendous.

BrandRevitalize has become an expert in ORM because they follow a simple, yet very effective plan: search, destroy, and control. They first search for information regarding your company throughout the internet and give you an articulate report. Then upon your request, they will destroy inaccurate and defamatory information about your company. And lastly, they will take control of the image you want your consumers to see using the internet.

To comply with the efficient plan, they have formulated four processes with corresponding steps. These processes and steps are already tested and are working just perfectly.

First is to discover which includes the steps client interviews, website usage analysis, scenario development, and comprehensive research.

Second is to formulate a company-unique plan. Steps include goal setting, project vision, briefing of contents, and feasibility studies.

Third is optimization. In this process, steps to be done are keyword identification, baseline assessment, competition, baseline monthly report, visibility check, site structure improvements, and further research and development.

Last would be management and growth. The four final steps are result analysis, success evaluation, recommendations, and future enhancement plans.

These plans and processes are sure to improve your company’s image and bring good results to your business, only if done by the experts in Online Reputation Management.