What is the e-reputation of a business?

Your  e-reputation  represents  the  overview  of  your  brand  presence  on  the  web.  It  covers  your brand’s visibility across the main channels of the Internet, along with social network  feedback  concerning the service or product that you provide. 

What to measure and how to manage your e-reputation?

A  diverse  range  of  information  makes  it  hard  to  analyze.  Aggregating  the  right  data  for  analysis is key to monitoring your e-reputation. To manage your e-reputation efficiently you  should focus on the following main aspects:
Search engine results – monitor the positioning and ranking of your website in search engine  results.  Check  your  media  coverage  and  brand  visibility  across  the  digital media sphere.
Web analytics – analyze your link popularity, backlinks to your website, related links, and hierarchy of your website. Structure and optimize your site for better rankings.
Social  media – see  what  people  are  saying  about  your  business.  Establish  a strong connection and build positive relationships by interacting with social media users.  Setting up an alert tool for those criteria will help you monitor and detect what is said about your brand, where, and in real time, along with your current e-reputation ranking. 

How important is online reputation for your business?

Recent statistics show that almost 50% of business professionals consider a company’s e-reputation before  initiating  business  contacts  with  that  firm.  Building  a  strong  and  well-known  brand  will  consolidate  your  market  position,  increase  your  brand  visibility  and  let your  brand  work  for  you.  Anything  you  post  online  is  instantly  exposed  to  a  community  of more than  2  billion people.  Benefit  from  a huge  online  audience by  defining  and  executing your corporate media communication plans.

Conclusion

Polishing up your e-reputation is vital for the success of your business. Building a trusty and visible  brand  will  boost  your  overall  results,  contributing  to  natural  growth  and  to  the creation  of  a  recognizable  service  or  product.  Manage  your  e-reputation  in  terms  of  a positive presence on the web and let it effectively influence your business.