Posted September 21, 2014 by & filed under blog.

A successful brand is most likely to have detractors. Those groups could be related to your company in some way or plainly belonging to a rival brand. Online reputation management can help your brand overcome the bad press generated by this faction of people. The group of detractors may also contain your ex-employees who were … READ FULL ARTICLE »

Posted August 23, 2014 by & filed under blog.

Many companies have learnt the hard way that negative publicity especially the online one if left unattended causes serious setback to not only the overall profits of the company but also its reputation that has been built over the years. However, another fact remains that it is nearly impossible to prevent people from criticizing or … READ FULL ARTICLE »

Posted August 19, 2014 by & filed under blog.

A company’s reputation is often critical to that company’s success. The anonymity and vastness of the Internet makes managing a reputation much more difficult than it once was. Businesses must be proactive about protecting their brands and reputations. Brand Hijacking Brand Hijacking refers to the act of someone other than authorized company personnel using the … READ FULL ARTICLE »