Posted October 2, 2014 by & filed under blog.

Sometimes, even if you plan your public relations campaign very carefully, someone can spoil your efforts and reuion your campaign. For example, if you’ve carefully planned an online contest, tallied the results and determined who is the winner, you’ll want to send out a virtual press release to top bloggers and media sources announcing the … READ FULL ARTICLE »

Posted October 1, 2014 by & filed under blog.

The manner in which consumers research products or businesses to spend their money on has been changed by user generated contents. Available for us to read are opinions and reviews by people who have already bought the products. Through this, consumers will be assisted in making informed choices that were impossible in the past. The … READ FULL ARTICLE »

Posted September 29, 2014 by & filed under blog.

Reputation management services often calls on the need for plugging leaks. The leaks could be in the form of information, sensitive data or just classified material. Online reputation management experts are posed with the challenge to counter the viral attacks of detractors and critics. Any information that should have remained in the private domain is … READ FULL ARTICLE »

Posted September 28, 2014 by & filed under blog.

There is a discourse about the ethical aspect of reputation management. A section of the consumer industry feels that only brands who have something to brush under the carpet use online reputation management services. The perception is that if you are conducting business according to best practices, you cannot have a tainted reputation in the … READ FULL ARTICLE »

Posted September 26, 2014 by & filed under blog.

In this world where business is news-driven, it is crucial for companies to maintain a good reputation, which will steer them to success. Companies establish such corporate identities that not only define what they stand for, but also have a positive or negative impact on their clients. Herein, the concept of reputation management is established. … READ FULL ARTICLE »

Posted September 22, 2014 by & filed under blog.

  Every major corporation in the world today believes in the importance of maintaining a positive image of its business, its senior executives and its overall reputation in the global market. It helps in safeguarding, monitoring and improving the organization’s overall repute. The repute of a business house can boost sales or break them, attract … READ FULL ARTICLE »