Who are you? That should be the first thing you ask yourself before you embark on any business enterprise, but particularly before you launch an Internet marketing business. The answer to the question of who you are will form the underpinnings of your brand. This in turn is arguably the most important element of marketing yourself in any environment, but particularly so online.

Simply stated, your brand is your reputation. It is how people know you, how they recognize you, and how they think about you. A positive brand combined with the tools and techniques of state-of-the-art Web 2.0 technology can launch a business literally overnight and create massive wealth for the entrepreneur. Conversely, a brand that is poorly defined or improperly communicated to the marketplace will result in a business that ultimately will fail.

As you set about to launch your business, spend a significant amount of time pondering the question of who you are. It might sound tedious and boring-after all you’ve got a business to start-but it’s a critical step. Today, many entrepreneurs rely upon the principles of attraction marketing which suggests that people by other people and not products or services. Because this is the case, your brand forms the core of any attraction marketing strategy. People should want your brand because of the value that it conveys, and the problems that it will solve. By identifying what problems you solve and also how you plan to convey value, your brand messaging will become self-evident.

Identifying your brand messages is an iterative process that should take time and effort. Many people, impatient to begin and launch their business, fail to spend adequate time on this vital step. Because it is so easy to launch a website and a blog, they commence their online presence without paying the dues necessary to craft a finely honed brand message platform.

Doing so is a fatal mistake. By spending the time and effort up front to craft your brand and its messages carefully, you can ensure long-term Internet success. Attraction marketing is a very powerful principle. But it is based on the value and quality of the brand that is promoting it. Accordingly, if a solid brand is not in place, the business is destined to fail. Spend the time and the effort to craft your brand message carefully.

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