Have you tried searching your company name in Google? What kind of search results do you see? If your company is among the thousands of companies who see negative listings in the first page of Google, then you should, by now, realize that you should have done Proactive Reputation Management on your brand name. Not to worry though because BrandRevitalize will explain how you can get rid of these negative listings to make sure your sales and marketing efforts are not affected. Read below.

First of all, what is Online Reputation Management? Online Reputation Management (ORM) is a series of methodologies done to make sure your brand name online is protected from libelous brand attacks. ORM is divided into two classifications: Proactive and Reactive.

Proactive Reputation Management

Proactive ORM is all about building a solid security wall to your brand name even before a negative listing or a complaint is made about your company. Usually, when a complaint is made about a certain company, the complaint lands on the first page of Google for your company-specific keyword. So when people search for your company name, instead of seeing nice things about your company, they see complaints. Thus, hugely affecting your company’s reputation.

Companies that have done Proactive ORM are 95-percent protected from customers’ rants online; their solid first page won’t get knocked down by complaints from Rip-off report and Complaintsboard assuming their Proactive ORM is maintained.

Reactive Online Reputation Management

For companies that have failed to proactively protect their site, Reactive ORM is suggested. Reactive ORM differs from Proactive ORM, in the sense that companies are already responding to the damages done by the negative listings to their online reputation.

What can you expect with a reactive ORM campaign? Burial of negative listings of course in a calculated period of time. As easy as it may sound, Reactive ORM, on the contrary, involves a series of complicated processes that need monitoring and maintenance.

Some steps in Reactive ORM:

1. Web Monitoring: before starting with the campaign one must conduct a baseline assessment first. A baseline assessment shows the number of complaints needed to be buried and the number of active listings that need to be eliminated. Baseline assessment is done through constant web monitoring.

2. Creation of Social Media Accounts: most social networking sites like Facebook and Twitter rank well in Google, thus can be helpful in outranking your negative listings from the first page of Search Engine Results Page (SERP) to the 5th page.

3. Blogging: another way to outrank your negative listing is through active blogging. WordPress blogging platform can easily rank well thus pushing your negatives down the SERPs.

Apart from the above strategies, the best way to achieve and maintain a clean reputation online is by being honest and by rendering sincere customer service to your clients.

Want to remove your negative listings? BrandRevitalize will make sure all listings are buried and control is given back to you.

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