Search engines A well organized and funded attack campaign intended to damage a companys reputation and branding efforts will normally have at least some elements of search engine marketing. For an attack to be successful, search engine marketing is required to push the content of the campaign high enough on the pages of the major … READ FULL ARTICLE »
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Negative consumer generated media intent on damaging your companys reputation can occur at any time from many different directions. Posts can be placed on blogs, forums, and social media sites reaching large audiences in no time. It often occurs that posters will hit and run with negative content on one site and come back to … READ FULL ARTICLE »
Reputation management is something that has gotten a very negative connotation in today’s society. It is important that you take the time to understand how important reputation management could be for your family. First, you want to make sure that your company is not doing anything that is too drastic. There are a lot of … READ FULL ARTICLE »
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Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of … READ FULL ARTICLE »
Do you Google your company’s brand name only to find that a negative report on a website such as Ripoffreports.com has made its way into the search results above or below your companies website. Whether the complaint is valid or not does not matter. What matters is that it is there for everyone to see … READ FULL ARTICLE »
As a small business owner, you need to work constantly to ensure the safety of your brand. Brands today are much more susceptible to public ridicule. Some of the most minor incidents can be blown out of proportion. In such situation, you need to hire the right kind of company which will help … READ FULL ARTICLE »
Online reputation management is an integral aspect of ecommerce because what people say about your business in the social media can determine its survival and profitability. It is your responsibility as the business owner therefore to ensure that social media is working to your advantage. One thing that is absolutely important in online reputation … READ FULL ARTICLE »
Staying on the web is a terrific way to sell the knowledge, services. It can also leave you open to complaint which people submit. Now, most of us do not have a problem with clients stressing regarding our providers. I am aware I do not. Yet there are individuals that might cause an issue: former … READ FULL ARTICLE »
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