Posted September 14, 2014 by & filed under blog.

Reputation management is something that has gotten a very negative connotation in today’s society. It is important that you take the time to understand how important reputation management could be for your family. First, you want to make sure that your company is not doing anything that is too drastic. There are a lot of … READ FULL ARTICLE »

Posted September 12, 2014 by & filed under blog.

Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of … READ FULL ARTICLE »

Posted September 9, 2014 by & filed under blog.

Online reputation management is an integral aspect of ecommerce because what people say about your business in the social media can determine its survival and profitability. It is your responsibility as the business owner therefore to ensure that social media is working to your advantage.   One thing that is absolutely important in online reputation … READ FULL ARTICLE »

Posted September 7, 2014 by & filed under blog.

  Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors. Look no farther than Michael Brown, former head of FEMA, who was lambasted for the lack of government response to Hurricane Katrina. … READ FULL ARTICLE »