Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of … READ FULL ARTICLE »
Posts Tagged: Propaganda
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