In Part 1 (Do Speakers Need a Reputation Czar?) I pointed out that many high-profile speakers end up looking bad because their personal staff and public relation advisers fail to make sure the speaker is ready for “prime time.” In Part 2 (Why Staff & PR Pros Fail to Protect the Speaker) I identified six … READ FULL ARTICLE »
Posts Tagged: Safeguard
In business today reputation means a great deal. Many companies invest years creating not just a great reputation but an image through which they strive to be identified by others. Developing such a reputation consumes valued time and materials and needs to be continually addressed. Yet when a business has effectively established and developed their … READ FULL ARTICLE »
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