Posted January 8, 2015 by & filed under blog.

“It’s never too late to become the person you could have been.” -George Eliot Reputation is how people perceive you. Integrity implies doing the right thing for the right reasons. Please don’t confuse integrity with reputation. As you develop yourself and become the person of character that is able to influence a following, it’s sometimes … READ FULL ARTICLE »

Posted September 12, 2014 by & filed under blog.

Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of … READ FULL ARTICLE »