The thought of social media monitoring can be very daunting. Once you have taken steps to monitor, you will have to react to customers who have found a voice since the advent and rise of social media. This voice of customers have a huge impact on organizations. Earlier a dissatisfied client would share his grievances with six to seven people but nowadays he can share his dissatisfaction with thousands in a matter of few seconds. When a person tries to search for a product, address, phone number of a company, the search engine might provide him with results of customer reviews than the website of the company he was looking for. Though at first the person might be confused on being directed to a page he did not search for, he will be curious to read the reviews provided by customers of that company. Companies cannot be sure on what is being said about their products or brand and if a particular company is receiving bad reviews about itself, then it is running at the risk of losing potential buyers without even realizing it.

As the prominence of social media has increased, it has become important for businesses to use this platform to receive customer feedback and listen to them. Through social media monitoring services they can look out for alarming issues centering their products or services which can damage their reputation in the market.

When we look at it simply social media monitoring is a method thorough which the web is scanned to gain information about a company or brand. This is to ensure that a company can stop negative information about it’s product and services from spreading. The company can act in a timely fashion and respond to a client if he has any queries so that any potential rumor can be alleviated from spreading. Companies can monitor social media by themselves if they want to. But they might find that doing so can be very time consuming and hectic. Though many companies start this procedure, they do not have a clue on what needs to be done with the information or feedback they receive from their clients. The responsibility of social media management can be given to a third-party source, this will help the company to save time, maintain it’s online reputation as well as sort out feedbacks so that issues can be solved on time.