Posted September 12, 2014 by & filed under blog.

Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of … READ FULL ARTICLE »

Posted September 9, 2014 by & filed under blog.

Online reputation management is an integral aspect of ecommerce because what people say about your business in the social media can determine its survival and profitability. It is your responsibility as the business owner therefore to ensure that social media is working to your advantage.   One thing that is absolutely important in online reputation … READ FULL ARTICLE »

Posted September 7, 2014 by & filed under blog.

  Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says. Unfortunately, perceptions are not always based on fact, but on opinion, conjecture and rumors. Look no farther than Michael Brown, former head of FEMA, who was lambasted for the lack of government response to Hurricane Katrina. … READ FULL ARTICLE »

Posted September 6, 2014 by & filed under blog.

Public Relations is a very generic term that covers a whole area of communication, marketing, profile raising and management strategy.  It is all about how an organisation is seen by the world outside, the message it sends and the public’s identification with its service or product. According to the Public Relations Society of America (PRSA): … READ FULL ARTICLE »

Posted September 5, 2014 by & filed under blog.

The scope of online business development is rapidly rising. Consequently there is also boom in the implementation and management of service strategies. It is amongst these strategies that reputation management has in the present time bagged a spot that is extremely crucial for the sustenance of any business online. Reputation even in the real world … READ FULL ARTICLE »