Posts Tagged: Fail

Protecting Reputation Part 2 – Why Staff & PR Pros Fail to Protect the Client

Posted October 12, 2015 by & filed under blog.

In Part 1 (Do Speakers Need a Reputation Czar?) I pointed out that many high-profile speakers end up looking bad because their personal staff and public relation advisers fail to make sure the speaker is ready for “prime time.” Consider this. You’re the CEO of General Motors. You have in-house PR staff. You have outside … READ FULL ARTICLE »

Protecting Reputation – PR Pros Allowing High-Profile Clients to Fail – Call a Reputation Czar Pt 1

Posted September 26, 2015 by & filed under blog.

Communication professionals (including public relations, public affairs, government affairs, both in-house and agency) have recently allowed several high-profile clients, in high-stake situations, fail. What was once assumed to be a major responsibility of those providing PR counsel has somehow been neglected, with very public, very significant consequences. Perhaps that is why Pfizer announced a new position–VP, Corporate … READ FULL ARTICLE »