Posts Tagged: Protecting

Protecting Reputation Part 2 – Why Staff & PR Pros Fail to Protect the Client

Posted October 12, 2015 by & filed under blog.

In Part 1 (Do Speakers Need a Reputation Czar?) I pointed out that many high-profile speakers end up looking bad because their personal staff and public relation advisers fail to make sure the speaker is ready for “prime time.” Consider this. You’re the CEO of General Motors. You have in-house PR staff. You have outside … READ FULL ARTICLE »

Protecting Reputation – PR Pros Allowing High-Profile Clients to Fail – Call a Reputation Czar Pt 1

Posted September 26, 2015 by & filed under blog.

Communication professionals (including public relations, public affairs, government affairs, both in-house and agency) have recently allowed several high-profile clients, in high-stake situations, fail. What was once assumed to be a major responsibility of those providing PR counsel has somehow been neglected, with very public, very significant consequences. Perhaps that is why Pfizer announced a new position–VP, Corporate … READ FULL ARTICLE »

Protecting Reputation Part 3 – 5 Quick Fixes to Safeguard Your Client

Posted July 10, 2015 by & filed under blog.

In Part 1 (Do Speakers Need a Reputation Czar?) I pointed out that many high-profile speakers end up looking bad because their personal staff and public relation advisers fail to make sure the speaker is ready for “prime time.” In Part 2 (Why Staff & PR Pros Fail to Protect the Speaker) I identified six … READ FULL ARTICLE »

Trade Mark Attorneys – For Protecting Your Brand’s Reputation

Posted June 30, 2015 by & filed under blog.

The trade mark attorneys are very useful in situations where you have invented something or your own. The brand reputation and goodwill that you have been able to create due to tireless efforts too comes within the purview of a trade mark. Registering your trade mark is the easiest and simplest way in which you … READ FULL ARTICLE »

10 Protecting Reputation Tips During Product Recalls

Posted December 10, 2014 by & filed under blog.

  China, a never ending source of products and materials, is now in the need for recalls by manufacturers and retailers worldwide. Below are some tips for effective product recalls:     1. Remember that rapid response to a known product problem minimizes damage. The time to examine the systems you have in place for … READ FULL ARTICLE »